Kiss Goodbye to MS shares insights

Recently MS Research Australia was invited to present a webinar to the fundraising industry to discuss the key learnings from the Kiss Goodbye to MS campaign.

The webinar was hosted by the Fundraising Institute Australia (FIA) who are the peak body representing professional fundraising in Australia. MS Research Australia was honoured to have been asked to present to fellow not-for-profit colleagues in the fundraising sector.

MS Research Australia’s Head of Fundraising, Len Russell, presented the main campaign insights as a means of encouraging other charities to further develop and invest in their own campaigns to improve outcomes.

The Kiss Goodbye to MS campaign started as an awareness campaign in 2012 and in four short years has successfully developed into a global campaign dedicated to raising vital funds for MS research to help people with MS.

The campaign largely driven through social media, operates on a low cost model which ensures the nett returns are high. The campaign has successfully engaged a new younger audience who connect with the campaigns message of hope, empowerment and the ability to personalise their own fundraising activities to suit their lifestyle and interests.

With the success of the global launch this year, the Kiss Goodbye to MS campaign is not standing still, there are plan for more countries to come on board in 2017 and raise even more funds specifically for research into MS, so we can kiss goodbye to MS forever.

Since winning the FIA award earlier this year for “Most effective creative campaign” and “Special Events Award under $5million”, MS Research Australia has been asked to participate in a range of well-respected learning events and conferences. A key event we will be participating in is the FIA conference being held in February 2017. At this event our Kiss Goodbye to MS Campaign Manager will be presenting to over 700 delegates from a wide range of not for profit organisations around the country.

Lastly, we are absolutely thrilled that Richelle King who leads the campaign here in Australia will be giving the plenary presentation at the MSIF meeting in London in September this year. It’s a terrific opportunity. Richelle will be co-presenting with a key representative from MS Ireland who have really embraced the campaign and raised significant funds for MS research. We will be keeping you posted on updates from this meeting.


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Kiss Goodbye to MS shares insights